Your Followers Already Love the Animals.
Now Give Them a Way to Fund the Rescue.
A 100% digital fundraiser your supporters can join from anywhere in the country — and one that can potentially pay them back throughout the year.
Start Here: What Your Supporters Actually Get
A quick look at Shopping Boss — the cash back platform behind every membership.
Then: How the Fundraiser Works
How your rescue turns those memberships into net funding.
The Problem With a Big Following
A viral kitten video reaches 200,000 people. Almost none of them live close enough to foster, volunteer, or drop off a bag of food. The reach is real — but most of it has nowhere to go.
PerpetualFundraiser gives the distant 95% a job. Your out-of-state followers can’t take a kitten home, but they can spend $35 one time on a membership that can potentially pay them back over the course of the year — and send the rest straight to your rescue.
Why This Outperforms Fundraising as Usual
The fee structure, the estimated margins, and how it stacks up against the platforms you are already using. All figures below are illustrative projections.
1. The Math: Flat-Fee Margin Advantage
Product fundraisers take a percentage of every dollar — and cost more as sales climb. This platform charges a flat $9 activation fee per gift, no matter the size. Every dollar over $35 goes straight to the rescue.
The $9 flat activation fee is fixed. Net figures shown are straightforward arithmetic on that fee and do not account for any payment processing your rescue may incur separately.
2. Example: A Shelter With 40,000 Followers
You already have the audience. Here is what a conservative response rate could potentially be worth — an illustration, not a guarantee.
💡 One percent. Not ten — one. At that response rate, this scenario could potentially yield $10,400 in net funding, with zero inventory, zero shipping, and zero volunteers stuck sorting boxes. Actual results depend on how many supporters participate.
Try It With Your Own Numbers
Change any figure to model a different scenario. Results are estimates.
🧪 Rescue Reach & Revenue Calculator
Enter your real audience on each channel, set the conversion rate you believe in, and see your projected net profit.
🔄 Plus ongoing cash back to your rescue every time these supporters shop — 365 days a year.
Note: supporters often follow on more than one channel, so treat total reach as a ceiling and keep your conversion rate conservative.
3. Side-by-Side: How It Stacks Up
Facebook fundraisers are cheap — and worth keeping. The difference is what happens next year. A Facebook gift ends the moment it clears. A PerpetualFundraiser supporter spends the next twelve months with an active cash back membership — which gives them a reason to renew on their own.
4. Why Your Followers Will Actually Say Yes
The ask works because the answer is not purely charitable — though rewards depend on how each supporter uses the membership.
Up to approximately 5% cash back at 370+ brands
Home Depot, Lowe’s, Nike, Starbucks, Delta, and hundreds of restaurants — the places your supporters already spend money every week. Rates vary by brand.
Supporters can potentially earn back 2x–10x their gift
Depending on how actively they use it, a supporter’s cash rewards over a year of normal household spending can potentially exceed the $35 several times over. Individual results vary with spending habits and participation.
Nothing arrives in the mail
No tub of frozen dough, no wrapping paper, no coupon book that expires in June. Digital access, activated in minutes.
🔄 The Double-Dip Benefit: Perpetual Income for Your Shelter
Most fundraisers stop the moment the donation clears. This one keeps paying your rescue — long after the sign-up.
2x–10x Cash Back
Your supporters unlock 2x–10x cash back on the everyday spending they already do — so donating actually puts money back in their pocket.
Ongoing Micro-Donations
Your rescue can also earn an ongoing micro-donation every single time they shop through the app — turning one sign-up into a continuous revenue stream.
Dog food, groceries, home improvement, a dinner out — every transaction sends a little more to your rescue. A continuous revenue stream, 365 days a year.
5. How to Run It on Social
The program only works as well as the ask around it. Four things to get right.
Make the ask specific
Not “please support us.” Instead: “400 supporters at $35 could cover our vet bill through spring.” A number people can see themselves inside of gets answered.
Give the far-away followers their own lane
Local followers get asked to foster, volunteer, and drop off supplies. Everyone outside driving distance gets asked for this instead — so no part of the audience is dead weight.
Put a text keyword on every post
Casual followers are not going to hunt for a link in a bio. Text [KEYWORD] to [SHORTCODE] turns a scroll into a contact you own — and can reach again without paying for it.
Close the loop with happy tails
Every supporter should see the animal their $35 helped. The adoption-day photo is not a feel-good extra — it is the reason next year’s ask works.
About the figures on this page. Every dollar amount, margin, and projection shown here is an illustration based on the inputs displayed, not a promise of results. Funds raised depend entirely on how many of your supporters choose to participate.
Cash back earned by individual supporters varies with brand, offer, and personal spending. Some supporters will earn back several times their $35; others who rarely use the membership may earn back little or nothing. Nothing on this page should be read as a guarantee of savings, rewards, or funds raised.
Let’s Run the Numbers for Your Rescue
Tell me your follower count and I will model what a 1% response could potentially be worth for your rescue — no cost, no commitment.
Contact Phil McLamb at 919-909-9060, or email info@perpetualfundraiser.com.